The Catalyst Women Have Been Waiting For
Most of us know the feeling of leaving a great conference fired up, notebook full, and with no idea what to do on Monday morning. That gap between inspiration and action is exactly what two North Idaho women set out to close with Catalyst: Women Entrepreneurs Driving Change, a brand new one day conference for women in business, leadership, and everything in between, hosted in partnership with the Greater Sandpoint Chamber of Commerce.
On a recent episode of A Little Birdie Told Me, I sat down with the women behind it, Alisha Kowalski and Jennifer Steinbachs, ND. Alisha is a business owner, the founder of the Sandpoint Women's Group, and an assistant branch manager at WaFd Bank. Jennifer is a naturopathic doctor with Syringa Wellness, which recently moved to Rathdrum. Between them, they have a front row view of what women in business are up against and what actually helps.
The idea started about three years ago, when Alisha was attending networking events from Coeur d'Alene to Bonners Ferry. They were energizing, but there was never a next step, no follow up, and no plan. She and Jennifer met at a Women's Day event at the Bonners Ferry Chamber, reconnected through Leadership Sandpoint, and discovered they had been dreaming the same dream in parallel. Alisha said "someday." Jennifer said, "nope, this is the year." The name Catalyst is a nod to Jennifer, who Alisha says has been the catalyst in her life.
Both women bring a different lens. Jennifer, whose background is in biology, sees it often in holistic practitioners, who start their businesses because they love a modality and then chase one more certification instead of building a business plan. She will talk about the biology behind why we avoid decisions like raising our rates. The brain is a pattern recognition machine built for survival, so one lost client after a price increase can feel like a threat worth avoiding forever. Alisha will speak about finance, and why women so often undervalue what they bring to the table. One of her reminders is simple: a photographer and a storefront have very different costs and clients, so comparing their pricing doesn't tell you much. Think apples and oranges, if you will.
The day itself is designed so no one leaves empty handed. It begins with a continental breakfast from Bakehouse in Sagle, time to network, and a chance to shop with vendors. After the two talks comes a panel with experts in banking, operations, legal, and accounting. Lunch is catered, and then attendees rotate through two breakout sessions, one on operations and one on branding, so no one has to choose and miss something. In between, there is time to sit down and start working on your plan. The day wraps up with a cocktail hour sponsored by 113 Main.
Every attendee leaves with a 90 day workbook, a swag bag, and a binder to keep moving forward, plus a follow up Zoom call during those 90 days to check in on progress. The hope is that women walk into a financial institution at the end of that window with a real business plan in hand. As the event announcement puts it, empowerment without action is simply inspiration.
Who is it for? Business owners, certainly, but also dreamers, women stepping into team lead roles with no training, and nonprofit leaders and board members who want to understand the numbers and the brand behind their mission. As the event announcement puts it, you do not have to own a business to belong in this room. As Alisha put it, even a successful business owner can ask herself a good question: what is my plan to step away for two weeks?
What I loved most was the heart behind it. Both women spoke about wanting local women to cheer each other on instead of competing, and Alisha made the same point about our many nonprofits, coaches, and practitioners. Instead of a competitive edge, she said, there is the chance to partner and help far more people together. Her advice for attendees is just as simple. Show up with an idea, be curious, be ready to work, and be open to meeting someone new. If you come with a group, they may split you up.
At the Community Resource EnVision Center, we believe that connection is how a community grows stronger, and that when people share ideas, skills, and resources instead of working in isolation, everyone benefits. Catalyst is a good example of what that looks like for women in our area.
Registration is $105 for general admission and $125 for VIP, which includes a few extra goodies and lunch with the business attorney. Vendor tables are $150. All registrations include lunch and the cocktail hour. Catalyst takes place on Monday, November 9, 2026, in Sandpoint, and you can register here.
This post is based on a recent episode of A Little Birdie Told Me. Listen to the full conversation to hear more from Alisha Kowalski and Jennifer Steinbachs, ND.
“I have all these wonderful women in my life who inspire me and encourage me, but I don’t know the first building block to put in front of myself. So really, that’s what Catalyst is about. It’s about having a 90-day plan at the end of it.” — Alisha Kowalski
“How many board members are scooting through the financial statements that are presented during a board meeting and going, ‘I have no idea what this means, but I’m going to vote for it anyway.’”— Jennifer Steinbachs

“There’s a lot of coaches in the area. There’s a lot of chiropractors. There’s a lot of naturopaths. There’s a lot of nonprofits that all service the same thing. And if we did a partnership together, we’d be able to help so many more people.”— Alisha Kowalski





















































