From Bookmarks to Chairlifts: Numerica and Schweitzer Team Up for Kids
Some of the best ideas come from two organizations asking the same question at the same time: how do we show up for our kids?
On a recent episode of A Little Birdie Told Me, I sat down with Jody Azevedo, VP of Market Development at Numerica Credit Union, and Taylor Prather, Marketing and Communications Manager at Schweitzer, to talk about a partnership that is as creative as it is community minded. Together they launched Numerica’s Ski to Read program, an initiative that gives middle school students a simple and genuinely fun incentive to keep reading — a free single day lift ticket or movie package complete with popcorn and soda, earned by logging ten hours of reading time.
The idea grew out of a conversation Numerica had with Dr. Meyer at the school district when they first came to Sandpoint. They wanted to do something meaningful for local students and learned that middle schoolers are a group that often needs the most encouragement to keep reading. Schweitzer was the natural partner. As Taylor put it, any opportunity to introduce or reintroduce skiing to kids and families is something Schweitzer is always going to say yes to.
The program launched after Labor Day last year, kicking off with a middle school assembly that — by all accounts — was wonderfully, gloriously loud. Students who logged their ten hours of reading turned a form into their teacher and chose their reward. Fifty-six chose lift tickets to Schweitzer. Forty-nine chose movie tickets and a night at Sandpoint Cinemas. When charter schools and homeschool families heard about it, they asked to participate too, and the answer was absolutely yes.
What makes this program work is that it meets kids where they are. Not every student skis, and not every family has easy access to the mountain. By offering both options, every child who puts in the reading time has something worth working toward. We can all admit that skiing is expensive — and that is exactly why programs like this one matter.Numerica’s Read to Ski program ensures that local kids get to experience Schweitzer's magic regardless of their family's budget.
Taylor also shared something worth sitting with. It is surprising how many families in Sandpoint have never been up to Schweitzer, even those who have lived here for years. Programs like this one quietly close that gap, one lift ticket at a time.
The partnership itself is a great example of what becomes possible when two strong community anchors decide to work together rather than separately. Numerica, Schweitzer, and the school district all had a hand in shaping the program, and the result is something none of them could have built alone. Sandpoint Cinemas rounds out the partnership, making the program accessible to every student.
All organizations involved bring a deep commitment to youth programming beyond Read to Ski. Numerica's CARES for Kids program directs the majority of their philanthropic giving toward children's programming across all of their markets, contributing over $1 million last year. Schweitzer's donations committee, which Taylor sits on, gives back roughly $300,000 to the greater Sandpoint community. They also partner with Ski Idaho on a fifth and sixth grade passport program that lets kids ski at resorts across the state for around $40, and they bring school groups up throughout the week for rentals, lessons, and lift tickets.
Jody also mentioned Numerica's support of Panhandle Alliance for Education, including a first grade reading program called Ready to Read (fka Learing with Lucky), where every first grader receives a stuffed puppy to read to and earns charms and prizes as they hit reading milestones. As Jody put it, you have to learn to read before you read to learn. It is a simple idea with a big heart behind it.
At the Community Resource EnVision Center, we love seeing partnerships like this one take root in our community. We are also proud to share that Numerica is the presenting sponsor of this year's Festival of Trees — a relationship that speaks to their deep commitment to showing up for Bonner County in meaningful ways. When local businesses and organizations pool their resources and their reach, the impact goes so much further than any one of them could achieve alone. Numerica’s Read to Ski program is a beautiful example of that, and we cannot wait to see how it grows this year.
If you have a middle schooler, keep an eye out for the program launching again after Labor Day. And if you have not been up to Schweitzer lately, maybe this is your sign.
This post is based on a recent episode of A Little Birdie Told Me. Listen to the full conversation to hear more from Jody Azevedo and Taylor Prather.
"We came into Sandpoint about a year ago and we knew Schweitzer is the lifeblood of Sandpoint as well, and wanted to do something to partner and also help those middle school students." — Jody Azivido
"The numbers are impressive, especially last season... it's 59 more children that got to come up and ski and be a part of our mountain community. And I think that's really important. Especially where we live."
— Taylor Prather

"It is such a pivotal moment for those kids to learn how to read in first grade... you have to learn to read before you read to learn... we really believe that having that education of starting out and reading is just a pivotal thing in your life. And I mean, if you think about it — I think there was a movie, maybe it was You've Got Mail — but they mentioned how your childhood books become a part of your identity, they become a part of your life and who you are. And I think there's some truth to that."
— Jody Azivido






















































