Jody Azevedo is a self-described "unicorn," born and raised in Sandpoint, graduating from Sandpoint High School, and building a career deeply rooted in North Idaho. Her journey, which began as a young mother juggling college, work, and family, is now defined by two decades with the same company and a mission to uplift her community.
Today, as the VP of Market Development for North Idaho at Numerica, Jody isn't just focused on financial services; she's at the forefront of a major corporate giving strategy that has poured millions of dollars into the Northwest.
The 22-Year Evolution of a "Unicorn"
Jody’s career is an example of how it is possible to grow and thrive under the same employer for years at a time. Starting at Numerica as a teller while attending college, she quickly realized the credit union offered unprecedented opportunities for exploration.
"The thing I love about Numerica is it's allowed me to take so many different paths," Jody notes.
Over 22 years, she’s held many different roles including marketing, call center management, and project management all before landing in her current leadership position. Her mission today is to guide individuals, business owners, and nonprofit organizations toward informed financial and community decisions.
The "Cares for Kids" Strategy
Numerica operates across Eastern Washington and North Idaho. They differentiate themselves from other credit unions through a massive commitment to giving. Numerica consistently gives back over a million dollars annually to its communities. This generosity is strategic, driven by the core mission: Cares for Kids.
Focusing on youth was a conscious choice made after the CEO, Carla Cicero, came on board nearly a decade ago. It was a necessary move to manage the constant flow of donation requests.
"We really tried to narrow our focus and said kids are our passion. Kids are what we want to help. Kids are our future," Jody explains.
This clear mission to help children empowers Numerica to prioritize major sponsorships and it acts as a critical lesson for any business owner: Define your cause to maximize your impact.
The Ski to Read Program
Here in Sandpoint, Jody helped launch a unique literacy initiative that perfectly marries the company’s "Cares for Kids" mission with a local asset: The Ski to Read program.
Partnering with Schweitzer and Lake Pend Oreille School District, Numerica identified a critical gap: middle schoolers. While younger students have many reading incentives, motivation often drops off in the middle grades. The solution: Students who complete 10 hours of reading by the deadline can choose between movie passes or a free day pass at Schweitzer.
Launched with a high-energy pep assembly, the program was instantly successful, with participation quickly expanding beyond Sandpoint, to include Clark Fork and local homeschool groups. The program provides a meaningful incentive to reinforce the foundational skill of reading when students need it most.
Growth and the Future of Giving
Numerica has experienced massive growth, expanding from just six branches when Jody started to 23 today with the announced opening of a Moses Lake branch in 2026. This expansion is driven by the migration of people to the Northwest who are familiar with, and prefer, the cooperative model.
As Numerica continues its expansion across Eastern Washington and North Idaho, Jody remains dedicated to ensuring that the credit union’s philanthropic growth keeps pace. For her, working in market development means more than just business, it means serving as a connection point, coaching other business owners on giving, and pouring resources back into the community she has known her entire life. The EnVision Center is so grateful that Numerica has come alongside us and acted as our title sponsor for 2025’s Festival of Trees.
In a region where the gap between demographics is widening, leaders like Jody and institutions like Numerica are crucial, demonstrating that purpose-driven business can be the most powerful engine for change.













