A Little Bit SASi: The Organization Serving Sandpoint Seniors for Over 50 Years
If you haven't heard of Sandpoint Area Seniors Inc., you might know them better by their nickname: SASi. On a recent episode of A Little Birdie Told Me, I sat down with William Brasch, their new development director, to talk about the work they're doing and why it matters so much to the health of our community.
William is about as new to Sandpoint as it gets. He had only been here four weeks when we recorded this conversation, having relocated from Washington after landing the role at SASi. His background is a fun one — he started out thinking he wanted to be a chef, earned degrees in culinary arts and nutrition, and later got his MBA before finding his way into nonprofit development work at a Washington nonprofit serving at-risk and homeless youth. When the role at SASi came open, the fit was clear on both sides. His background in food and nutrition pairs naturally with one of SASi's most important programs, and the organization had been looking for the right person for quite some time.
So what does SASi actually do? More than most people realize. The organization started over 50 years ago as a simple gathering space for seniors, and William told me the story of how it began with two wives who wanted to create a place where they could keep an eye on their husbands while doing crafts. It's a founding story that feels very Sandpoint to me, practical, community minded, and a little bit clever. From those humble beginnings, SASi has grown into a full service senior support organization tackling two of the most pressing issues facing older adults in our community: food insecurity and social isolation.
Their home delivered meals program is one of the most meaningful things happening in Bonner County. Monday through Friday, staff prepare hot and cold meals and volunteers deliver them directly to seniors across all of Bonner County, including our rural areas where isolation can be especially acute. William told me about going on a ride along where he met volunteers ranging from age 80 down to five years old — five year olds who go out with their parents each week, deliver meals, and write little notes to the seniors they serve. As a father of five, that really touched him. It touched me too.
SASi also loans out medical equipment at no cost, offers a full calendar of activities and shared lunches at their center, and recently hosted an AI presentation for seniors that drew a big crowd. They have a volunteer who provides regular tech support, which matters more than it might sound when so much of daily life now happens online.
One of the things William said that has stayed with me is his observation about aging and stigma. SASi serves anyone 50 and older, but reaching that younger generation of seniors requires getting past the idea that walking through their doors means admitting you're old. As William put it, we're all aging and there's nothing we can do about it. There is no shame in finding community and support along the way.
His perspective on why all of this matters is worth sharing. The people coming through SASi's doors are the people who built this community — the farmers, teachers, government workers, and Rotary members who have already given so much. They deserve to be served in return. That idea connects with what we believe at the EnVision Center every day. A strong community takes care of all of its members across every stage of life.
If you would like to get involved, reach out to SASi's office administrator Arie, who can connect you with volunteer opportunities, meal delivery routes, or information about upcoming programs. Two events worth putting on your calendar: SASi Uncorked, a wine tasting fundraiser on August 15th, and SASi's Art Alive, a live art event and auction at Little Panida on September 12th.
Welcome to Sandpoint, William. We are really glad you're here. And something tells us the SASi community is too.
This post is based on a recent episode of A Little Birdie Told Me.
Listen to the full conversation to hear more from William Brasch.
"What surprised me wasn't that it's a small town—it was how much is going on and how connected everyone is."
— William Brasch, SASi
"We're all aging, and there's nothing you can do about it. I wish people would be more open-minded to seeing what SASi has to offer—and seeing that there's fun and enjoyment there."
— William Brasch, SASi

"As they continue to serve us, they also deserve to be served."
— William Brasch, SASi





















































