Beyond the Sale: Inside the Selkirk Association of REALTORS®
Real estate in North Idaho is often viewed through listings, prices, and market trends—but behind every transaction is a network of professionals supporting buyers, sellers, and the broader community.
Recently, Stephanie Rief, Dyno Wahl, and Fabiola Ferris, leaders from the Selkirk Association of REALTORS® shared insight into their work during our podcast in our studio, the local housing market, and the impact of their organization well beyond real estate.
A Professional Network with Community Roots
The Selkirk Association of REALTORS® is a member-based organization supporting real estate professionals through education, standards, and industry resources, including oversight of the Multiple Listing Service (MLS).
Members include realtors, brokerages, and affiliate partners such as lenders, inspectors, and title companies—creating a connected system that helps transactions move more efficiently.
Stephanie Rief, Executive Director of the Association explained, the MLS used to be books realtors used to physically carry around town. Now it’s all at their fingertips.
A Shifting North Idaho Market
North Idaho continues to see steady demand, shaped by both in-state movement and relocation from other states. The Association representatives noted that a significant share of buyers come from within Idaho (about 70%), while many others are arriving from out of state.
Affordability remains a challenge for first-time buyers, even as conditions have shifted away from the peak pandemic market.
“The market isn’t as intense as it was—it’s more of a conversation now between buyers and sellers,” Dyno Wahl, this year’s association president shared.
Homes that are well-priced and well-prepared continue to move quickly, while overpriced or outdated homes tend to sit longer. Interest rates continue to play a major role in pacing and buyer confidence.
What Buyers and Sellers Need to Know
Preparation is critical on both sides of a transaction.
Fabiola Ferris, realtor and Association President Elect emphasized that buyers who are pre-qualified makes all the difference. Without that, buyers riskShe also working outside their budget creates frustration for everyone involved.
On the seller side, pricing strategy is just as important. Well-priced homes often attract immediate attention, while overpricing can extend time on market even in active conditions.
The Work Behind the Commission
The conversation also highlighted common misconceptions about realtors and their work.
“There’s a misconception that realtors just make money hand over fit on every deal,” Rief said. “…but what they don’t understand is when a deal doesn’t close, they don’t get paid. They are taking a risk as well.”
Agents often invest significantly upfront in marketing, photography, and listing preparation—without guaranteed return. Many also operate as independent contractors, managing unpredictable schedules and long client timelines.
“We’re self-employed just like small business owners,” Wahl added. Realtors don’t get a regular paycheck, and invest in building everything from the ground up.
And while the flexibility can be a benefit, it often comes with after-hours work, urgent negotiations, and constant availability. The group joked about the reality of the profession, noting that the day-to-day work is far more likely to involve hiking boots or Birkenstocks than stilettos, despite outside perceptions.
More Than Real Estate: Community Impact
Beyond transactions, the Association plays an active role in community support through grants, volunteer work, and fundraising.
Funds raised through events like the annual golf tournament are reinvested into local nonprofits, emergency services, youth programs, and community infrastructure projects across North Idaho. The team spoke about what makes the Sandpoint area so special and livable, pointing to the many nonprofits, events, and community efforts that shape life in the region.
“We live in this community, and we love this community and we are selling that it’s a great community. We want to put our money where our mouth is.” Wahl explained.
Members also participate in community events, financial literacy programs for students, and local service initiatives that extend far beyond real estate.
Ambassadors for North Idaho
A recurring theme in the conversation was the role realtors play as community ambassadors and trusted advisors.
The Association shared that it’s not just about selling a home—it’s about helping people understand where they’re choosing to live. Sometimes that means helping clients realize a community is the right fit. Other times, it means helping them recognize when it isn’t.
Fabiola Ferris added, “Selling where you’re going to live is as important as selling the home.”
That level of honesty, they noted, is central to building long-term trust with clients and strengthening the region as a whole.
Looking Ahead
As the Association continues its work, its focus remains on professionalism, community engagement, and supporting both members and the region they serve.
While the market continues to evolve, their role remains steady: helping people navigate one of life’s biggest financial decisions with clarity, care, and integrity.













